B2B Buyer Persona
Documentation of business purchasing roles and decision considerations.
Buyer Persona Development
Buyer Persona Development Services
Professional support for documenting the people, roles, motivations, concerns, and decision factors involved in purchasing.
Lamtas helps organizations turn customer and sales information into structured buyer profiles that can support marketing, sales, content, and customer acquisition planning.
Buyer Personas
Professional Buyer Persona Development
Buyer personas focus on the decision-making characteristics of people involved in purchasing a product or service.
Lamtas develops buyer persona documents covering roles, goals, pain points, decision criteria, objections, information sources, purchasing motivations, and buying considerations.
They can be particularly useful for B2B businesses where several stakeholders may participate in a purchasing decision.
Source material can include customer interviews, sales observations, CRM information, research, feedback, analytics, and existing audience documents.
The resulting profiles are designed to give marketing and sales teams a clearer picture of how target buyers evaluate solutions.
Personal information should be handled in accordance with applicable privacy and data-protection requirements.
Buyer Persona Services
Document the Purchasing Decision Maker
Develop profiles around the roles and considerations that influence purchasing decisions.
Decision Maker Profile
Profile of individuals with authority or significant influence over purchasing.
Influencer Persona
Documentation of stakeholders who affect a buying decision.
Technical Buyer Persona
Profile focused on technical evaluation criteria and requirements.
Economic Buyer Persona
Documentation of commercial considerations relevant to budget and value decisions.
Buying Journey Profile
Structured view of how a buyer progresses through evaluation and purchasing.
Why Lamtas
Professional Buyer Persona Support
Decision-Making Focus
Profiles concentrate on the factors influencing purchasing decisions.
Role Clarity
Different participants in a buying process can be documented separately.
Sales Relevance
Buyer information can help organize sales communication and preparation.
Content Relevance
Information needs and concerns can inform content planning.
Customer Insight
Research and customer information can be transformed into practical profiles.
Clear Documentation
Personas are structured for repeated use by marketing and sales teams.
Our Process
How Buyer Persona Development Works
1. Identify the Buying Context
Define the product, service, market, and purchasing environment.
2. Gather Buyer Information
Review research, customer feedback, sales information, interviews, and available data.
3. Define Persona Factors
Establish the roles, motivations, concerns, criteria, and decision factors to document.
4. Develop the Persona
Prepare the buyer profile using the available evidence.
5. Review
Check accuracy, consistency, relevance, and distinction between evidence and assumptions.
6. Finalize
Prepare the buyer persona for use by marketing, sales, or customer teams.
Customer Persona Development
Broader profiles of priority customer groups.
Market Research Report Writing
Research documentation providing customer and market evidence.
Content Strategy Writing
Planning content around buyer information needs.
Sales Strategy Writing
Sales strategy documentation that can use buyer profiles.
Buyer Persona Development FAQs
What is a buyer persona?
A buyer persona is a structured profile describing a purchasing role, its motivations, concerns, decision criteria, and buying considerations.
Can buyer personas be used for B2B businesses?
Yes. They are particularly useful for documenting different stakeholders in organizational purchasing decisions.
Can you create multiple buyer personas?
Yes. Different decision makers, influencers, users, and evaluators can be documented separately.
Can sales information be used?
Yes. Client-provided sales observations and customer information can inform persona development.
Can existing buyer personas be updated?
Yes. Existing profiles can be reviewed and refined using newer information.
How much does buyer persona development cost?
Pricing depends on the number of personas, research requirements, source materials, complexity, and turnaround.
Need Buyer Personas?
Tell Lamtas about your customers, buying process, products, services, and available research.